Brand Strategy, Content and Website Copywriting for Small Businesses & Startups

Let’s take your brand to new heights.

Nikki Sequeira Copywriter Victoria BC

Hi, I’m Nikki Sequeira

I’m a brand strategist, freelance content writer and website copywriter in Victoria, BC.

I work with startups, e-commerce brands and small businesses in Victoria and around the world. What they all have in common is purpose.

I help companies define their message, learn what makes customers tick and share content that connects the dots.

If you have a drive to make the way we live and work better, you’re just the kind of person I’d love to work with.

  • As a marketing manager I’ve worked with countless copywriters from around the world. I can say that, without a doubt, Nikki is by far the best.

    Alex Clark, Senior Digital Marketing Manager, Forno Bravo

  • Nikki possesses the unique ability to quickly and easily understand a brand’s voice, turning core concepts into eloquent prose that connects effortlessly with your audience.  

    Nathan Sedlander, Co-Founder & Co-CEO of Everlastly

  • Nikki was able to write in our voice and listen from the perspective of our audience, she had the experience to know how to push effectively and help guide us towards writing in a clear way that our audience would react to. It's an invaluable skillset to add to your team.

    Brian Tobal, CEO SchoolHouse

  • Nikki takes what’s in your brain and makes it beautiful and coherent

    Rene Gauthier, CEO, Ecologyst

  • Communications at our startup was largely reliant on contractors when I joined. Many years and funding rounds later, I’ve refined that team and Nikki is one of the few remaining. She has been an indispensable communications asset through all stages of growth, bringing a level of professionalism, accuracy, and tenacity not often found with consultants. I would hire her, but she hates San Francisco or something.

    David Claffey, Public Relations Manager, RealtyShares

  • I first met Nikki working on a global project for a client in Switzerland. She prepared various content pieces, including articles and white papers. Having worked with a lot of copywriters in my time, I quickly realized that working with Nikki would be different and that she would be a real asset to the team. Our collaboration quickly expanded to other projects involving web copy, print collaterals etc. Nikki takes care to try and understand the tone of voice of the client, does great research to substantiate her pieces and her writing is excellent.

    Marielle Reussink, Director, The Emms

You need a brand strategy–a way to connect your business with your ideal audience.

I’m here to help you define your story, get discovered, win more customers and take writing off your to-do list.

What Brings You Here?

I’m ready to grow my business and need a strategic guide to help us rise above the competition.

I need a website that tells our story and shows my audience why we’re their #1 choice.

I need a go-to writer to create content people will actually want to read, follow and share.

Looking for something else or need some pressure-free guidance before you dive in?

Get in touch to request a free strategy consultation.

Does this sounds like you…

I’ve hired someone to build my new website but now I need content and I don’t know where to start.

I have a product or service people love but I know more people would be buying if only they knew about us and understood what we have to offer.

I have a website but it just doesn’t tell the real story and it isn’t doing its job. I need stellar copy that draws in the right customers, showcases our brand and makes sales.

We’ve always relied on social media and word of mouth but now we’re ready to take control of our marketing and own our message.

You’ve come to the right place.

Brand Strategist Victoria BC

Own Your Message

As an outsider looking into your business, I can help you see things you don’t. I’ll develop a research-backed story that will make your brand stand out from all the rest.

Website copywriter Victoria BC

Turn Your Website Into a Magnet

You don’t just need any old website traffic–you need to attract the right audience and convert them into loyal customers.

Brand Strategist Victoria BC

Work with a Writer You Can Trust

Finding the right marketing partner isn’t always easy. Trust me to be the voice of your brand and I’ll treat your business like it’s my own.

Here’s What We Can Do

Brand Strategy

Your story is what sets you apart from all the rest. Show your audience why you’re the right choice for them with a brand messaging strategy tailored to your ideal customers.

Does your business need a guide to help it get from where you are now to where you want to be? It all starts with your purpose. All those ideas floating around in your head? We’ll distill them down into something that clicks with your audience.

I’ll research your business, your industry, and your audience to gather insights and develop a strategic framework. Next, I’ll create a compelling narrative, clear value propositions, tactical messaging pillars, and voice and tone guidelines for your brand.

You’ll get a compelling brand story and strategic messaging guide to help you and your team build a consistent, memorable brand that people love.

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Website Copywriting

Make your website work for your business.

Need a website that works for you? Turn your home on the internet into a magnet for customers.

Your website copy should do so much more than sound good. I'll dive deep into your business and industry, then get inside your customers’ minds to write copy that shows them the way.

You’ll get conversion-focused website copy that feels true to your brand and makes your audience say yes.

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Content Writing

Educate, engage and convince your audience with blog, email and social media content.

Need content that actually stands out in a sea of the generic? Nurture and grow your audience with a custom content strategy tailored to your business.

With the power of AI, it’s faster and easier than ever before to turn out content at scale. So how do you stand out? We’ll take advantage of the latest tools while leading with the power of original thought leadership and customer insights, all backed by the expertise of a veteran writer.

I’ll conduct interviews and use first-hand research to create high-quality content that connects with your customers and prospects. Your content will answer their questions and share original ideas that can’t be found just anywhere. From SEO blogs and thought leadership articles to case studies, marketing emails and social media copy, we can create content to reach your audience where they’re at and move them to choose you over your competitors.

If you want to share words that count, we can work together to create content you’ll feel proud of.

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A Few of My Clients

I specialized in marketing for small businesses, e-commerce brands, B2C startups, and real estate and construction businesses.

Have you ever wished that your marketing could sound like you but better?

I’ll work with you to understand what sets your business apart from all the rest, then I’ll write content that tells your unique story and makes your audience feel seen.