Hi, I'm Nikki.
Copywriter, Content Marketer, Brand Strategist
I write for purpose-driven companies and the people they serve. You're probably a great fit to work with me if, in some big or small way, you're out to change the corner of the world that you live and work in.
I tell stories that rise to the surface in a sea of content. You know, the kind that educate and engage, capture and convince?
My process starts with finding the purpose; the reason why it all matters. From there I bring a strategic mind to creative communications, using research to drive strategy, developing content that's worth reading, and building brands that people love.
If you're an emerging brand or innovative company interesting in making content, copy and strategic messaging a part of your growth strategy, I'd love to connect with you.
What I Do
From creating key brand assets, like web and product copy, to ongoing content management across blogs, email and social media, to full-service communications strategy, I help companies connect with their people.
Together we'll build your brand story. I'll develop a unique narrative, a coherent voice, clear value propositions and compelling messaging pillars to weave into all your communications.
Services | Customer Research, Competitor Research, Messaging & Narrative, Voice & Tone Guidelines, Editorial Calendars, Content Audits, Content Strategy
I write conversion-focussed, customer-first copy for products that make people's lives better. I'll dive deep into your company, then get inside your customer's mind to write copy that shows them the way.
Services | Web Copy, Marketing Collateral, Product Pages, Social Media Copy
We'll start by nailing down a big picture plan, then I'll create content that educates and delights your audience.
Services | Blog Writing, Social Media, Email Marketing, Thought Leadership Articles, Case Studies, White Papers
A Few of My Clients
A Little More About Me
My story starts in Victoria, BC, a small city that’s growing up fast, on the west coast of Canada. Though I’m quite sure it’s one of the best places in the world, I’ve always been drawn to new places, new experiences and new challenges.
I cut my teeth in the San Francisco startup world at LaunchSquad, a PR and content marketing agency, where I worked with lifestyle brands and tech companies out to change the world.
From California I booked a one way ticket to Southeast Asia, kicking off a a two year adventure to thirty countries on five continents. Call it the education of a lifetime!
Along the way, I grew my business as a content marketer and communications consultant, working with clients from Silicon Valley to Amsterdam to Australia.
That journey led me back to my hometown, where I'm now inspired daily by the island’s beauty and the many creative entrepreneurs driving our city forward.
Somewhere in between, I graduated Magna Cum Laude from Princeton University with a Bachelor’s in International Relations.
Find out more about my professional life on LinkedIn, or get to know me better on Instagram!
Get In Touch
Reach out to set up a time to chat about an upcoming project or collaboration.