Let’s tell your story.

 
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Hi, I'm Nikki.

Copywriter, Content Marketer, Brand Strategist

I write for purpose-driven companies and the people they serve. You're probably a great fit to work with me if, in some big or small way, you're out to change the corner of the world that you live and work in. 

I tell stories that rise to the surface in a sea of content. You know, the kind that educate and engage, capture and convince? 

My process starts with finding the purpose; the reason why it all matters. From there I bring a strategic mind to creative communications, using research to drive strategy, developing content that's worth reading, and building brands that people love. 

If you're an emerging brand or innovative company interesting in making content, copy and strategic messaging a part of your growth strategy, I'd love to connect with you.

What I Do

From creating key brand assets, like web and product copy, to ongoing content management across blogs, email and social media, to full-service communications strategy, I help companies connect with their people.

 

Brand Strategy

Together we'll build your brand story. I'll develop a unique narrative, a coherent voice, clear value propositions and compelling messaging pillars to weave into all your communications. 

Services | Customer Research, Competitor Research, Messaging & Narrative, Voice & Tone Guidelines, Editorial Calendars, Content Audits, Content Strategy

 

Website Copywriting

I write conversion-focussed, customer-first copy for products that make people's lives better. I'll dive deep into your company, then get inside your customer's mind to write copy that shows them the way. 

Services | Web Copy, SEO, Product Pages, Conversion Optimiztion

 

Content Marketing

We'll start by nailing down a big picture plan, then I'll create content that educates and delights your audience.

Services | Blog Writing, Social Media, Email Marketing, Marketing Collateral, Thought Leadership Articles, Case Studies, White Papers

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Kind Words

Communications at our startup was largely reliant on contractors when I joined. Many years and funding rounds later, I’ve refined that team and Nikki is one of the few remaining. She has been an indispensable communications asset through all stages of growth, bringing a level of professionalism, accuracy, and tenacity not often found with consultants. I would hire her, but she hates San Francisco or something.
— David Claffey, Public Relations Manager, RealtyShares
Nikki takes what’s in your brain and makes it beautiful and coherent
— Rene Gauthier, CEO, Sitka
I first met Nikki working on a global project for a client in Switzerland. She prepared various content pieces, including articles and white papers. Having worked with a lot of copywriters in my time, I quickly realized that working with Nikki would be different and that she would be a real asset to the team. Our collaboration quickly expanded to other projects involving web copy, print collaterals etc.

Nikki takes care to try and understand the tone of voice of the client, does great research to substantiate her pieces and her writing is excellent. After she really gets into a project, there’s hardly any rework to be done. That’s truly unique. It’s been a pleasure working with Nikki and I look forward to future collaborations.
— Marielle Reussink, Director, The Emms
As a marketing manager I’ve worked with countless copywriters from around the world. I can say that, without a doubt, Nikki is by far the best.
— Alex Clark, Senior Digital Marketing Manager, Forno Bravo
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A Few of My Clients

 

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A Little More About Me

Nikki Sequeira standing in a doorway

My story starts in Victoria, BC, a small city that’s growing up fast, on the west coast of Canada. Though I’m quite sure it’s one of the best places in the world, I’ve always been drawn to new places, new experiences and new challenges.

I cut my teeth in the San Francisco startup world at LaunchSquad, a PR and content marketing agency, where I worked with lifestyle brands and tech companies out to change the world.

From California I booked a one way ticket to Southeast Asia, kicking off a a two year adventure to thirty countries on five continents. Call it the education of a lifetime!

Along the way, I grew my business as a content marketer and communications consultant, working with clients from Silicon Valley to Amsterdam to Australia.

That journey led me back to my hometown, where I'm now inspired daily by the island’s beauty and the many creative entrepreneurs driving our city forward. 

Somewhere in between, I graduated Magna Cum Laude from Princeton University with a Bachelor’s in International Relations. 

Find out more about my professional life on LinkedIn, or get to know me better on Instagram!

Get In Touch

Reach out to set up a time to chat about an upcoming project or collaboration.

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