A woman with long curly dark hair and blue eyes smiling at the camera, wearing a white textured blouse, seated at a wooden table with a laptop and a white mug in an office setting.

THANKS FOR EXPLORING MY WORK

THANKS FOR EXPLORING MY WORK

I work with entrepreneurs who want to understand their audience, define their brand and tell stories people connect with. I’ve helped launch successful companies, rebrand businesses and give emerging brands a jump start.

My clients include e-commerce brands, entrepreneurs, boutique agencies, startups and small businesses. I’ve had the pleasure of working across a range of industries, from fashion to tech to education, and I’m always keen to dive into something new. The thing my clients all have in common is purpose–a drive to change the world in some way, big or small.

Who I Work With

  • Marketing Agencies & Web Developers

    Marketing Agencies & Web Developers

    The Emms
    Swank Creative
    Gearbox Development
    Salt Leaf Agency
    Campfire Labs

  • E-Commerce Marketing

    E-Commerce

    Everlastly
    Confluence x Nimmo Bay
    Forest Cooperage
    Dougherty Glassworks
    Leechtown Blacksmith
    Ecologyst
    Bilston Creek Farm

  • Real Estate Marketing

    Real Estate & Construction

    Westhills (Real Estate) GableCraft Homes (Real Estate) Story Construction (Construction Management)
    Breakwater Realty (Commercial Real Estate)
    Madrone Milling (Sawmill)

  • Small Businesses & Startups

    Small Businesses & Startups

    Klaviyo (SaaS) Nimmo Bay (Wilderness Resort)
    User Interviews (User Research)
    City Innovate (GovTech)
    NexTravel, Acquired by TripActions (Travel) SchoolHouse (EdTech)

Brand Strategy, Content & Copywriting Portfolio

A phone screen showing a text message conversation thanking Nikki for her artistic talents and mentioning a busy year filled with projects and hiring focus.
portfolio image

Confluence x Nimmo Bay

A new retail concept and e-commerce store from one of the world’s top luxury adventure brands. 

  • Brand Strategy

  • Website Copywriting

  • E-Commerce Strategy

  • Blog

  • Email & Social Content Creation

  • Creative Direction

A promotional newsletter for Confluence by Nimmo Bay featuring images of a person relaxing in a hot tub surrounded by nature, a person holding a yellow flower, a display of outdoor products, a candle, and holiday gift items.
ecommerce website copywriting
instagram copywriting
instagram copywriting
instagram copywriting

Forest Cooperage 

A fresh messaging direction, new website copy and a holistic content strategy for a decades-old business in an increasingly competitive market

  • Brand Strategy

  • Website Copywriting

  • Content Strategy

  • Blog

  • Email

  • Social Media Content Creation

A webpage for Forest Cooperage featuring products like sauna, hot tub, cistern, and soaker tub, with images of outdoor hot tubs, a woman relaxing in a hot tub, and profiles of these products.
ecommerce website copywriting
An informational webpage about hot and cold contrast therapy, featuring images of a sauna, a hot tub in a forest, and outdoor relaxation areas, emphasizing the benefits and protocols of thermal therapies at home.

Klaviyo

Long-form B2B blog content writing for an industry leading e-commerce marketing platform in collaboration with the team at Campfire Labs.

  • Blog Writing

An email newsletter featuring sections on creative email segmentation strategies, subscription management, social media promotion, content marketing, and product recommendations, with images of smartphones, devices, and related items.

The Emms

A 5+ year-long relationship with a digital marketing agency, writing content for the agency’s own marketing channels and creating white-labelled content for their clients.

  • Website Copywriting

  • Blog

  • Email

  • Social Media Content Writing

marketing strategy blog

Everlastly

Launching a brand new company with a differentiated value proposition into the highly competitive wedding registry marketing

  • Brand Strategy

  • Website Copywriting

  • Email Drip Campaigns

  • Blog Writing & Editing

ecommerce website copywriting

Westhills 

Differentiated messaging, revamped web copy and authentic print and digital marketing for one of the largest master-planned communities in Greater Victoria.

  • Brand Strategy

  • Website Copywriting

  • Print Signage Copy

  • Social Media and Email Content,

  • Press Release Writing

  • Advertorial Writing

real estate website copywriting

Madrone Milling

SEO-driven copywriting for a local small business that ranked on the first page of Google for multiple search terms within 3 months 

  • Website Copywriting

  • SEO

  • Social Media Marketing

construction website copywriting
ecommerce website copywriting

Dougherty Glassworks 

A brand messaging refresh and revamped web copy to support the growth of a functional artist’s glass business. 

  • Brand Strategy

  • Website Copywriting

  • Email Marketing 

  • “Nikki helped us to launch our e-commerce platform, she supported with everything from website design to collection selection and ordering. She has an amazing eye for high end details and is really easy to work with.”

    Becky Eert, Director of Operations, Nimmo Bay

  • “Nikki swooped in and saved me from myself! I thought I could do the web copy and tell my own stories in order to represent my brand, but I was soon schooled in professionalism, the details, smooth transitions, and storytelling. She worked with my marketing team behind the scenes to deliver an excellent story and I'm forever grateful for her involvement with bringing my brand to the world wide web.”

    Ryan Fogarty, Owner, Leechtown Blacksmith Co

  • “Thank goodness for Nikki! She is our go-to for my agency and my clients when we need fantastic marketing copy written to convert. Whether it's for a 1-pager brochure, a quarterly community engagement newsletter, or proposals and award applications, Nikki just takes care of it and my clients are always pleased with the results. Nikki makes it simple and works with ease and effectiveness. Can't wait for our next project as it's always such a delight to get to work with her.”

    Kathryn Pascuzzo, Swank Creative

Close-up view of weathered, textured sandstone cliffs with various indentations and formations.

It’s Your Time To Shine

Ready to own your message and tell stories that make an impact on your customers and your business? Explore the possibilities with a free strategy consultation.

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