Website Copywriting for Small Business & Startups
Your website is your home on the internet. Give your visitors a warm welcome with copy that captures their hearts and minds.
Make Your Words Count
The words on your website should do so much more than explain what you do or highlight your strengths. Your website copy is what connects your audience to your business and turns casual visitors into paying customers and loyal fans.
With a foundation of audience research, an in-depth understanding of your company and strategic keywords for SEO, I’ll write copy that makes it perfectly clear how you can make someone’s life better.
The Process
No guesswork, no wordsmithing, no big reveal. Just authentic, audience-driven copy that pulls in customers on Google and turns curious browsers into loyal customers
Step 1: Brand Strategy
Every website copywriting project starts with a brand strategy intensive. I’ll research your company, your industry and your audience to gain essential insights to set your business apart.
Step 2: Messaging Review
I’ll share my research insights and present strategic messaging guidelines to ensure your story represents your business and connects with your customers.
Step 3: Copywriting
Once you’re on board with the strategy, I’ll get to work writing the copy for your website. No big reveal here–I’ll keep you involved every step of the way so you can feel confident that your story is playing out on the page the way you dreamed.
Step 4: Implementation
After a final round of revisions, I’ll work with you and your web designer/developer to implement copy within your design.
Time to launch and celebrate!